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Asia’s Ski Industry: A New Chapter Unfolds 

Following up on our Winter ‘24 insights, I’m delighted to share an updated snapshot of the ski industry across Asia. This new edition dives into the latest growth patterns, regional dynamics, and evolving consumer behaviors—backed by data from government sources, industry experts, ski resorts, and published studies.


While the industry continues to grow, the pace and nature of that growth vary widely across markets. From the rise of luxury vs. budget offerings to the digital transformation—especially in China—this report highlights the forces reshaping how skiing is consumed and experienced.


One key takeaway: AI and digital tools are no longer just enhancements—they’re becoming essential to the sport’s development in Asia.


Curious about where the industry is headed next? Let’s explore the trends shaping the future of skiing in our region.


A special thanks to Timothee Favre from Business France for his support and collaboration through the Club Sport initiative in the development of this new study.



 
 
 

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