Following the reactions to my recent article “When even Park Hyatt embraces all-inclusive, something more fundamental is shifting?”, which generated strong engagement and discussion, what stands out is not so much whether all-inclusive belongs within luxury hospitality, but how differently this model continues to be interpreted across the industry. Some see it as an evolution of guest experience, others as a powerful revenue optimisation tool, and in reality both perspectives

I came across an announcement this week that made me pause. Not because it was particularly loud. But precisely because it wasn’t. Park Hyatt is preparing to open its first all-inclusive resort in Mexico. Taken in isolation, this could be seen as a simple geographical expansion into a region where the model is already dominant. But when a brand built on understated luxury, architectural precision and highly curated experiences steps into this space, it is no longer an operati