Following the reactions to my recent article “When even Park Hyatt embraces all-inclusive, something more fundamental is shifting?”, which generated strong engagement and discussion, what stands out is not so much whether all-inclusive belongs within luxury hospitality, but how differently this model continues to be interpreted across the industry. Some see it as an evolution of guest experience, others as a powerful revenue optimisation tool, and in reality both perspectives

In continuation of my last post on AI and its role in hotel search, I came across several articles and figures highlighting the convergence of two major trends: artificial intelligence and customer experience. OTAs and artificial intelligence have made access to hotel offers completely uniform. Finding a room or comparing a price has become a simple and immediate gesture. But what the customer is looking for today is no longer just a booking: it is an experience. Emirates is