I came across an announcement this week that made me pause. Not because it was particularly loud. But precisely because it wasn’t. Park Hyatt is preparing to open its first all-inclusive resort in Mexico. Taken in isolation, this could be seen as a simple geographical expansion into a region where the model is already dominant. But when a brand built on understated luxury, architectural precision and highly curated experiences steps into this space, it is no longer an operati

Asset-light is everywhere. So why is no one talking about asset-smart? In recent months, it has been difficult to ignore the growing volume of conversations around asset-light strategies in the hospitality industry. The topic is widely discussed, often from a financial or development perspective. And yet, one question tends to remain in the background: why is there so little discussion around what could be described as asset-smart? Working across several projects recently, at

Most hotels are adding more activities. Few are seeing real impact on revenue or guest loyalty. What ski resorts understand, and hotels often miss is how to think as a destination. Today, guests are no longer simply paying for a room. They are seeking a complete, immersive experience that gives them a reason to stay longer, spend more and return. Yet many hotels still operate as standalone buildings, while resorts at their best have long been designed as integrated ecosystems

Hotel and Boutique Hotel Positioning: A Key Strategic Lever

Following my recent ski trip and the reflections I shared last week, I was struck by how much concierge services have evolved. Guest expectations have risen dramatically, and in luxury destinations the level of personalisation, cultural awareness, and attention to detail has become a defining standard. What was once considered an added benefit is now an essential component of the guest journey, especially in places like Courchevel, Val d’Isère, or the South of France, where t

In continuation of my last post on AI and its role in hotel search, I came across several articles and figures highlighting the convergence of two major trends: artificial intelligence and customer experience. OTAs and artificial intelligence have made access to hotel offers completely uniform. Finding a room or comparing a price has become a simple and immediate gesture. But what the customer is looking for today is no longer just a booking: it is an experience. Emirates is