Following the reactions to my recent article “When even Park Hyatt embraces all-inclusive, something more fundamental is shifting?”, which generated strong engagement and discussion, what stands out is not so much whether all-inclusive belongs within luxury hospitality, but how differently this model continues to be interpreted across the industry. Some see it as an evolution of guest experience, others as a powerful revenue optimisation tool, and in reality both perspectives

Asset-light is everywhere. So why is no one talking about asset-smart? In recent months, it has been difficult to ignore the growing volume of conversations around asset-light strategies in the hospitality industry. The topic is widely discussed, often from a financial or development perspective. And yet, one question tends to remain in the background: why is there so little discussion around what could be described as asset-smart? Working across several projects recently, at