I came across an announcement this week that made me pause. Not because it was particularly loud. But precisely because it wasn’t. Park Hyatt is preparing to open its first all-inclusive resort in Mexico. Taken in isolation, this could be seen as a simple geographical expansion into a region where the model is already dominant. But when a brand built on understated luxury, architectural precision and highly curated experiences steps into this space, it is no longer an operati

For our latest piece of work, we explored the rapid rise of outdoor hospitality and the accelerating development of the glamping and wellness‑retreat markets. What was once a marginal alternative to traditional accommodation has now become a structured, investable and increasingly premium segment of the travel economy. Recent market estimates place the global glamping market in the low‑to‑mid billions of US dollars for 2024, with most industry reports converging around USD 2

Hotel and Boutique Hotel Positioning: A Key Strategic Lever