Following my recent ski trip and the reflections I shared last week, I was struck by how much concierge services have evolved. Guest expectations have risen dramatically, and in luxury destinations the level of personalisation, cultural awareness, and attention to detail has become a defining standard. What was once considered an added benefit is now an essential component of the guest journey, especially in places like Courchevel, Val d’Isère, or the South of France, where t

Over the past two weeks, I’ve been on the ground in the Tarentaise Valley, not just Courchevel, but Val Thorens, La Plagne, Les Arcs, Tignes, and Val d’Isère. And what I’m seeing is unmistakable: a growing presence of Asian travellers, particularly from China. It’s not anecdotal anymore, is there a trend in motion? Whether it’s linked to geopolitical shifts or a deeper cultural evolution, the reality is clear: the Asian market is embracing mountain destinations, and French sk

In continuation of my last post on AI and its role in hotel search, I came across several articles and figures highlighting the convergence of two major trends: artificial intelligence and customer experience. OTAs and artificial intelligence have made access to hotel offers completely uniform. Finding a room or comparing a price has become a simple and immediate gesture. But what the customer is looking for today is no longer just a booking: it is an experience. Emirates is