Asian Travelers in the French Alps: A new trend? Discover Our New 2025 Asian Traveler Profile
- davidguig35
- 2 days ago
- 2 min read
Over the past two weeks, I’ve been on the ground in the Tarentaise Valley, not just Courchevel, but Val Thorens, La Plagne, Les Arcs, Tignes, and Val d’Isère. And what I’m seeing is unmistakable: a growing presence of Asian travellers, particularly from China. It’s not anecdotal anymore, is there a trend in motion?
Whether it’s linked to geopolitical shifts or a deeper cultural evolution, the reality is clear: the Asian market is embracing mountain destinations, and French ski resorts are becoming part of their winter travel narrative.
This aligns perfectly with the findings of our 2025 Mountain Tourism Market Report, which highlighted the rapid growth of ski tourism across Asia.
We’ve just finalized our latest study: The 2025 Profile of Chinese and Asian Travellers, with forward-looking insights through 2030.
2025 Report ; A comprehensive and clear overview of destination trends, traveller characteristics, budget patterns, evolving expectations, and the key shifts shaping the next five years.
What’s changing isn’t just where they go, it’s how they travel, how they book, and what they expect. Being listed on an OTA is no longer enough. The Asian traveller is digitally savvy, experience-driven, and increasingly selective. The booking journey itself has evolved, influenced by local platforms, influencers, and social media ecosystems that many brands still underestimate.
We don’t just observe these shifts, we decode them.
If you are interested by Asian market, we can offer you a full Turnkey solution:
Exclusive market intelligence and trend forecasting
Access to our network of Asian operators, influencers, and digital channels
Strategic support to position your brand for relevance and resonance in Asia
Whether you're an hotel association, destination board, hotel, beach resort, ski destination, cultural retreat, or urban hotel, we can help you connect with the right audience, in the right way, at the right time.
Our full report is available on request. Let’s talk about how to turn insight into impact.
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