Over the past two weeks, I’ve been on the ground in the Tarentaise Valley, not just Courchevel, but Val Thorens, La Plagne, Les Arcs, Tignes, and Val d’Isère. And what I’m seeing is unmistakable: a growing presence of Asian travellers, particularly from China. It’s not anecdotal anymore, is there a trend in motion? Whether it’s linked to geopolitical shifts or a deeper cultural evolution, the reality is clear: the Asian market is embracing mountain destinations, and French sk